Website design in Central Florida
Build a website that brings you leads
Most small business websites look fine and bring in nothing. The difference is whether it was built to show up on Google and built to turn a visit into a phone call.
"I'm Anthony DePina. I build websites for Central Florida businesses, and when you call, I'm the one who answers. No account managers, no outsourcing."
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5.0 Stars
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22+ Five-Star Reviews
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10+ Years of Experience
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100% Custom Builds
- 5.0 Stars - 22+ Five-Star Reviews - 10+ Years of Experience - 100% Custom Builds
Helping Central Florida businesses build better websites
The stretch of I-4 from Altamonte Springs up through Sanford and DeLand is full of businesses like yours: contractors, restaurants, medical offices, salons, and service companies serving their own towns. I build websites for exactly these businesses, because I'm one of them. New Level Digital is based in Deltona, my clients are in Sanford, Lake Mary, Longwood, and the towns in between, and I know these markets the way you can only know them by working in them every week.
Here's what I've learned building sites across this corridor: your customers don't browse, they search. When someone in Central Florida needs what you do, they type it into Google, look at the first few results, and call one of them. If your website isn't there, or it's there but doesn't convince, that call goes to a competitor. I build websites that win both moments: custom sites with real SEO structure that show up when your customers search, and a layout designed to turn that visit into a phone call. And when you call to talk about it, you get me, the person who'll actually build your site, not an account manager reading from a script.
What's Built Into Every Site.
Mobile First
Most of your customers will find you on a phone. That's where I start building, not where I compromise later.
Custom Design
No template with your logo dropped into it. Built around how your business actually works and what customers need.
SEO Structure
Page titles, headings, and site structure set up properly so Google understands what you do and where you do it.
Redesigns
Already have a site that isn't pulling its weight? Fixing what's there is often faster and cheaper than starting over.
Support
Something breaks or needs changing, you call me directly and I handle it. No ticket queue, no waiting on a stranger.
Three Clients, Three Different Problems
When the Phone Ringing Is the Whole Business
Flush and Go Drain Services, Sanford FL
Jose runs a septic and drain business. When someone's system backs up, they're not browsing. They call the first business that looks legitimate, and that's the whole decision.
He had a website already. One page, built in Canva, outdated, nothing structured for search, and not built for a phone. Which is a problem when almost everyone who needs a septic company is standing outside holding one.
He'd also talked to a couple of companies that wanted him under contract before they'd tell him what he was getting. We did it the other way. One call to figure out what his customers actually search for, then a custom build around what matters for septic work: a phone number impossible to miss, real page structure so Google knows what he does and where, and a site that loads fast when someone needs it right now.
He Knew What Was Broken. He Needed It Fixed.
Stance Equine USA, California
RJ is in California and sells horse and dog supplements nationwide through a WooCommerce store. He came to me wanting one feature added, a referral program for the vets who recommend his products.
He also had a problem he'd been living with. His checkout was double and triple charging customers. An outdated payment gateway was crashing mid-order, so people thought it failed and clicked again, and every click was a real charge. Roughly $3,300 in duplicate charges on a single page of orders. He knew. He just didn't have anyone who could fix it.
I stopped it in the first session, on a live store, with no downtime. Then worked through what was underneath: fulfillment reconnected, his 125-location dealer map brought back from expired API keys, security holes patched, nine dead plugins removed, and a lifetime license he already owned but was paying $199 a year to replace. Then I built the referral program he originally asked for.
The Part Most Web Designers Won't Do
Rise Above Roofing Services, DeLand FL
Patrick has been roofing since 2012, but the company was new, the site he had was rough, and he had no Google Business Profile at all. For a roofer, that last one is close to being invisible.
We built the site around how people actually search. Not one page listing everything, but three: roof repair in DeLand, roof replacement in DeLand, new construction roofing in DeLand. Separate pages so they don't compete with each other, each written for the person searching that exact thing.
Then I drove to his house and we got his Google Business Profile verified together. Video verification, two weeks to clear, and because he works out of a residential address it had to be set up as a service-area business with the address hidden. Get that wrong and a roofer never shows up in the map at all.
Thinking About a $149 Website or Building It Yourself?
Honest answers from someone who builds websites every day.
The $149 website ads. You've probably seen them. Here's how that math usually works: the $149 gets you a template with your logo dropped in, and the real price shows up later, monthly fees that never end, charges for every small change, and here's the part that matters most: you often don't own the site. It lives on their platform, and if you stop paying or want to leave, the website you thought you bought stays behind. Nobody can build, write, and optimize a real custom website for $149. They can rent you one.
The DIY builders. Wix and Squarespace are genuinely good tools, and I'll be the first to say that. I build on Squarespace, WordPress, and Shopify, so I'm not selling you one platform, I'm picking the right one for what you need. But the builder is the easy part. What makes a website actually bring in customers is everything around it: the SEO structure that gets you found on Google, the layout that turns visitors into phone calls, and the dozens of technical decisions that separate a site that ranks from one that sits invisible. That's what takes years to learn, and it's what most DIY sites never get right, no matter how nice the template looks.
What you get with me instead: a site you own outright, built by a local person you can call, with no surprise fees and no hostage situation.
If you're on the fence about any of it, call me. I'll ask a few questions about your business and give you a straight answer, including "you'd be fine doing it yourself" if that's the truth. Ten minutes, costs you nothing.
Why This Matters to Me
Here's the part I take seriously. For most of my clients, this is real money and it's their business. They're not testing an idea, they're trying to feed a family and keep the phone ringing. I've watched people get burned by a cheap site or a monthly fee nobody explained, and it makes me careful. When you hire me, I'm the one who builds it, and I'd rather tell you something you don't want to hear than sell you something that doesn't work.
Call me at (407) 705-9099. Tell me what you're working with and I'll tell you what I'd do.
Frequently Asked Questions
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It depends on what your business needs, a service business site and an online store are different projects. Most of my builds land in a range I'll quote you upfront after a short call, with no hidden monthly surprises and no hostage fees: you own your site outright. Call me at (407) 705-9099 and I'll give you a real number in about ten minutes.
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Most projects launch within a few weeks of our kickoff call, depending on how quickly we gather your content and photos. I'll give you an honest timeline before we start, and because you work directly with me, you'll never chase an account manager for a status update.
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Yes, and sometimes that's the smarter move. I handle redesigns and migrations regularly, including moving sites off outdated platforms without losing your Google rankings. Send me your current site and I'll tell you honestly whether it needs a refresh or a rebuild.
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You do. The domain, the content, the site itself. I build it, you own it. If you ever want to move it or hand it to someone else, nothing is holding it hostage.
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I show you how to make basic updates yourself, hours, photos, a new service, so you're not calling me for every small thing. For anything bigger, you call me and I handle it. No monthly contract required.