Ecommerce website design that turns visitors into buyers
Built to be found, fast to load, and effortless to buy from. That's the whole formula.
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26+ Five-Star Reviews
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10+ Years of Experience
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100% Custom Builds
- 26+ Five-Star Reviews - 10+ Years of Experience - 100% Custom Builds
What an Online Store Actually Needs
Found by buyers, not just browsers. Your products need to show up when people search, on Google and inside the marketplaces you sell through. I build stores with real SEO structure: clean product pages, schema markup, and site architecture Google can read.
A checkout that doesn't leak. Most abandoned carts aren't lost customers, they're friction casualties. Fast pages, mobile-first checkout, saved carts, and payment options people actually use (Stripe, PayPal, Klarna), every step built to lose nobody.
Built to run without you babysitting it. Inventory management, order emails, abandoned-cart recovery, marketplace syncing to Amazon and Instagram, the automations that make a small store operate like a big one, set up once and working while you sleep.
How I build it
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1. Discovery and strategy
I start with what you sell and who buys it. If you have sales data, I read it. Product exports, order history, offline sales. That's where the real answers are about what belongs on your homepage.
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2. Structure and wireframes
Navigation, categories, and page flow get decided before any design happens. Most stores lose customers in the structure, not the styling.
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3. Design and build
Your brand, your products, your buyers. Custom product pages, clean checkout, mobile first, and integrations for payments, email, and inventory.
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4. Launch and handoff
I don't hand you a store you can't run. You get the walkthrough, and I'm the one who answers when something needs changing.
Two stores, two different problems
The Testing Store: I read their sales data before I touched the design
The Testing Store sells drug and alcohol testing supplies to employers, clinics, labs, and rehab centers out of Sanford, North Carolina. Established catalog, real revenue, and a store working against both. Four very different buyers all landed on the same undifferentiated product list, and a compliance-driven category was hiding its certifications instead of leading with them.
Before touching the design, I pulled their Shopify product export, their offline sales file, and their online order history. Oral fluid tests drove roughly 55% of offline revenue while testing cups led online. Their store had been built as if those were the same customer. That finding decided what earned homepage and navigation space, instead of guessing.
Then I rebuilt the structure around it. Intent-based navigation, eight product collections plus use-case collections, and a tagging system across 148 products so employers, clinics and labs, rehab centers, and personal buyers each get their own path. New products file themselves into the right collections automatically, so the catalog stays organized without anyone maintaining it.
If you sell into a professional or regulated category and your store treats every buyer the same, that's a solvable problem.
Stance Equine USA: he asked for one feature, I found a $3,300 leak
RJ sells horse and dog supplements nationwide through a WooCommerce store out of California. He came to me wanting one thing added, a referral program for the vets who recommend his products.
He also had a problem he'd been living with. An outdated payment gateway was crashing mid-order, so customers thought the payment failed and clicked again. Every click was a real charge. Roughly $3,300 in duplicate charges on a single page of orders. He knew about it. He just didn't have anyone who could fix it.
I stopped it in the first session, on a live store, with no downtime. Then worked through what was underneath: fulfillment reconnected, his 125-location dealer map restored from expired API keys, security holes patched, nine dead plugins removed, and a lifetime license he already owned but was paying $199 a year to replace. Then I built the referral program he originally asked for.
If your store is quietly costing you money and nobody can tell you why, that's the call to make.
Thinking about building the store yourself?
Honest answers from someone who builds them every day.
Shopify and WooCommerce are genuinely good. I build on both, so I'm not here to sell you against them. Picking a theme and adding products is the easy part, and plenty of people do it fine.
What makes a store actually sell is everything around it. The category structure that matches how your buyers think. Product pages Google can read. A checkout that doesn't quietly lose people at step three. Payment and tax settings that don't break when you scale. Those are the things that take years to learn, and they're what most self-built stores never get right no matter how good the theme looks.
There's also a version of this where you should build it yourself. If you're testing an idea with five products and no revenue yet, a theme and a weekend is the right call. I'll tell you that if it's true.
What you get with me instead: a store built around what you actually sell, by one person you can call, with no surprise fees. If you're on the fence, call me. I'll ask a few questions and give you a straight answer, including "you'd be fine doing this yourself."
I'm Anthony DePina. I’ve built e-commerce websites on platforms like Shopify, WooCommerce, Magento, and WordPress. You’ll never get surprise fees or vague timelines. I keep pricing transparent, communication responsive, and delivery fast. And unlike agencies that outsource your project overseas, I handle everything in-house, so you know exactly who’s behind your site.
FAQs About E-Commerce Website Design
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A: It depends on your feature needs, platform, and product catalog. Our projects usually start around $1,500 for basic stores. However, we can always work within your budget and current situation.
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A: Yes! We offer affordable maintenance packages that include hosting, product updates, and technical support.
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A: Absolutely. We specialize in multi-platform selling integration.
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A: Most e-commerce sites are completed in 3–6 weeks, depending on the size of your product catalog and any custom features you need. I’ll give you a clear timeline upfront and keep you updated every step of the way.
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A: 100%. Every website I build is designed with a mobile-first approach, ensuring a seamless shopping experience on smartphones, tablets, and desktops.
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A: Yes — I can help craft compelling, keyword-rich product descriptions that drive search traffic and increase conversions. Whether you need a full copywriting package or just a little polish, I’ve got you covered.
Ready to launch your ecommerce brand?
Whether you're starting your first store or your current one isn't pulling its weight, the next step is a ten-minute call. Tell me what you sell and I'll give you a straight answer about what your store needs, the right platform for it, and a real number to plan around.
What to expect:
A free, no pressure conversation about your products and your buyers
A clear scope and price before any work begins
A custom built store designed to sell, not a theme with your logo dropped in